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Pride Counseling Review

Medically Reviewed and Edited by 
Olga Kyrychenko, Psychologist

Even though all the best online therapy sites offer LGBTQ+ friendly therapy, Pride Counseling is the only one which is focused entirely around that. Unfortunately, as we all know mental health issues are more common within members of the community – family issues, fear of discrimination, issues with self identity are all common and very understandable. Pride Counseling provides you with a dedicated, safe place to get help without being judged or misunderstood.

Since this platform offers a truly unique service, In this Pride Counseling review we’ll first try to objectively present everything we feel is good or bad about the site. Then, we’ll do our best to compare it to more generic therapy sites which have an LGBTQ+ section in them, such as Talkspace for example.

Should I use Pride Counseling?

Is Pride Counseling Legit? The Company Behind is part of the Betterhelp therapy group, which is owned by  Teladoc (NYSE: TDOC), a Telemedicine leader in the United States. Betterhelp and all its subsidiaries are highly regulated and HIPAA compliant. They are well known for having one of the best customer service operations in the industry, as well as an excellent vetting process for new therapists applying to work on the platform.

Pride Counseling in Numbers For 2024

Year Founded2019
U.S Based CompanyYes
Number of Licensed TherapistsUnknown
Accepts Insurance?No
Hipaa compliantYes
Therapy ModesText, Audio and Video
Available TreatmentsPrivate Therapy
Average Price$60 – $80 Per Week
Sign Up TimeFew Minutes
Response Time24/7
Mobile AppYes
Customer Reviews96% positive
Our Editorial Rating4.5 Stars
Current Promotion10% Discount On The First Month

Pride Counseling Rating Breakdown

Overall Rating

Overall Rating - 4.5 Stars

Pride Counseling provides a safe and accepting environment to get therapy if you are a member of the LGBTQ+ community. It is the only site who is 100% dedicated to that, and is great at what it does. That said, there are a few issues the platform needs to improve before we can consider giving it a perfect score.


Price - 4.5 Stars

Pride Counseling doesn’t accept any insurance, including Medicare or Medicaid. That said, the prices for all packages are extremely competitive, and being eligible for the financial aid program on site can allow for a further, significant discount.

Treatment Options

Treatment Options - 4 Stars

There is no other platform with so many counselors who specialize in LGBTQ+ related issues. Psychologists on Pride Counseling deal with a variety of issues – so you can get help with whatever is bothering you, not necessarily related to your sexual or gender identity. However, we really don’t like how hard it is to choose your own therapist.

App and Software

App and Software - 4.5 Stars

Pride Counseling uses the same software as its parent site Betterhelp. It is one of the best out there and their mobile app is fantastic – it has an average score of 4.6 stars in the app store. Using the platform was very easy and intuitive, and the live sessions always went smoothly.

Customer Service

Customer Service - 4.5 Stars

Customer service is very good – they reply within the day and were always friendly and helpful no matter what we asked of them. The only problem is you can’t contact them by phone – you’ll have to email them and patiently wait for a response.

Safety and Privacy

Safety and Privacy - 5 Stars

Pride Counseling is licensed in the U.S and is HIPAA compliant. It is owned by one of the biggest telehealth companies, Betterhelp, which has an impeccable reputation. When you sign up to the platform, you don’t have to give out any personal details and can remain 100% anonymous.

How Pride Counseling Works

Signing up is very easy and simple. First, you need to choose a nickname to use on the site, fill in your email and select a password. You’ll then get a verification email, and once you click that you are good to go and can login and start using Pride Counseling. You will then have to fill a short questionnaire where you’ll be asked about the issues you are currently facing, as well as your preferred therapist type (gender, sexual orientation, age and so on).

As soon as this is done, you’ll be prompted to pay for your subscription. This is something we really don’t like and view as a somewhat predatory behavior. No person should be asked to pay for any service, let alone mental health treatment, without first getting a chance to view the platform and know who their therapist is.

If you are OK with paying straight away, you can also click the link to check if you are eligible for financial aid or not. If you prefer to first see who your match is, and activate the free trial option, read our pro tip section right below this one. We don’t like the fact they make it so hard to do so, but in the end it is there – you have the option to take things slowly and see what you get before paying anything.

Once payment is made, you will be automatically matched with a therapist based on the answers you gave earlier. You can change your counselor at any given time. If you are happy with the match, a secure chat room will be opened for you and your therapist. There, you will be able to chat 24/7 and this is also where the weekly live session is held. 

Before you begin therapy, you’ll be asked to provide additional personal details for emergency situations – this is standard and meant to keep you safe. Your therapist will not have access to any of these – so you can remain completely anonymous during therapy itself.

Pro Tip - How to Activate PrideCounseling’s Free Trial

As mentioned, there is an option to activate the 7 days free trial, during which you get to see the therapist you are matched with and can replace them if you don’t feel comfortable with them. Your potential therapist will send you a welcome message in your private chat room and you can chat with them a bit to see if there’s chemistry or not. You can also view their profile to get a better idea of what type of person they are.

In order to activate the free trial period, you need to do the following:

1. Click the ‘I can’t afford therapy’ link below the payment screen.

2. Click ‘Still not ready’ on the popup screen that follows (don’t check for financial aid eligibility yet).

3. When asked why you don’t want therapy, choose the last option “I don’t need help at the moment”.

4. You will then be offered a 7 days free trial.

After we took the steps above, Pride Counseling took us back to the payment screen and asked for our payment info in order to start the free trial. They explain they want to see you take this trial seriously since their counselors will put in serious time and effort into helping you during this period. In reality, the reason they want your payment details is more likely because the subscription automatically renews after the week is gone – and then you’ll be billed the full price each month.

At this point we closed the site and were planning to contact support to complain and ask for a better solution. However, the next time we opened it (just a few minutes later) – we were already matched with a therapist and were able to talk to them. So while we do feel the business module is overly aggressive – in the end we were able to get the week-long trial period and already see who our potential match was.

Pride Counseling Price

Pride Counseling only gives you one plan to choose from. It costs between $60 and $80 per week which is charged on a monthly basis. The price is determined by the time period you choose to pay for in advance. In return, you get access to unlimited chat and text messaging with your therapist and a weekly live session.

The site also offers you to apply for financial aid. You can do so before making the first payment by filling out a short survey. The system will automatically let you know if you are eligible and for how much within a few minutes. Based on the information you provide, you enjoy up to 40% off on your plan – so it is definitely worth a try.

Pride Counseling doesn’t currently work with any insurance provider. You can contact your provider directly to check if you can get any type of copay for virtual therapy. If applicable, Pride Counseling will provide all necessary documents so you can enjoy all relevant benefits.

Pride Counseling Available Treatments

Pride Counseling is owned by Betterhelp, which has the best vetting process for new therapists who apply to any of their platforms. All therapists are licensed with a certificate from their state’s board, a minimum of a Masters degree and at least 2000 hours of clinical experience. They are also provided with training for online based therapy.

Our experiences with various psychologists on the platform were always great, and so were most of the user reviews we found online. If you go to each therapist’s profile, you will see that dealing with LGBTQ+ issues is usually what they are most experienced with. That being said, We also found a good portion of counselors who deal with more general stuff such as:

There’s no psychiatric therapy on Pride Counseling, or any treatments for minors. Therapists are unable to prescribe any medication, and don’t give out a letter of recommendation for HRT (Hormone Replacement Therapy).

What Our Readers Have To Say About Pride Counseling

I was really worried about having to pay immediately - Thanks for explaining how to get the free trial!
Was pretty skeptical at first but my therapist is really amazing. I recommend giving it a chance.
Jacob Ellis
Pride Counseling was pretty good, nothing bad to say. Ended up moving to Talksapce so i can get prescriptions as well.
Dan F.

Pride Counseling Review - Frequently Asked Questions

Is Pride Counseling the best online therapy site for LGBTQ+?

Yes, it is. There are some issues with the platform and it’s far from perfect, but the added value of being in a place where you feel safe from judgement and free of the need of explaining yourself is immeasurable.

Is Pride Counseling legit and safe to use?

Without a doubt. The site is owned by one of the biggest telehealth companies in America and follows strict regulation. They are HIPAA compliant and you can remain 100% anonymous during your entire time on the site - it doesn’t get any safer than that.

Does Pride Counseling work with insurance?

No, it does not accept any type of insurance, including Medicare and Medicaid. You can contact your insurance provider directly to see if you are eligible for coverage, or read our therapy sites with insurance article to check out some of the alternatives to Pride Counseling.

How can I pay PrideCounseling?

Payments are made through credit card, debit or Google Pay.

How long does it take to match with a therapist?

You will get matched within a matter of minutes, but it might take a day until your therapist confirms the match on their end and starts replying to your texts.

Pride Counseling Review - Final Verdict

All throughout this Pride Counseling review we tried our best to objectively describe what we like or don’t about the platform. Being the only therapy site which is completely dedicated to the LGBTQ+ community is already a big plus just on its own, but also makes it much harder to compare Pride Counseling with other therapy platforms. 

Since comparing Pride Counseling with Betterhelp doesn’t make much sense (they share the same software, price, therapists and even customer service) – we instead compare it to the other large therapy platforms that have an LGBTQ+ therapy option in them such as Talkspace or Amwell

When compared to these, we ultimately feel Pride Counseling has the upper hand and is the best gay friendly therapy site. It doesn’t have so much to do with price or quality of therapy (which is excellent on all of the platforms mentioned here) – but more with the effect of getting help in a place which is entirely dedicated to you and your community.

We feel this makes therapy much more effective and also saves you a lot of time, since you’ll always be dealing with therapists who know exactly what you are dealing with and how to help you in the best way possible. 

Still, we encourage you to read more online therapy reviews first, or our ultimate guide for LGBTQ+ therapy online. In the end, it’s all a matter of where you will feel the most comfortable based on your priorities. While we do feel Pride Counseling is the best overall, each therapy site works a little bit differently and has its own pros and cons – so ultimately the decision is entirely up to you.

Pride Counseling Logo

Overall rating 90.0%

Updated November 22nd, 2022
Overall Rating
Treatment Options
App and Software
Customer Service
Safety and Privacy

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